It was a HOPPY Easter, For Purdys
Purdys Easter messaging was all about family fun, and a time to create memories and traditions with loved ones. It was only natural that special deliveries, designed to talk to the whole family, would be a message that resonated with media and bloggers. ELEVATOR designed customized special deliveries to bring to life the feeling you get when you enter a Purdys store around Easter time.
The packages were filled with Purdys Chocolatier best-selling Easter chocolates – the Hoppy Easter Tin, the Bunny Tote bag and of course, Foiled Mini Eggs. The package also featured new vegan products packaged for Easter like Vegan Sweet Georgia Browns, Vegan Hawaiian Black Salt Caramels and Vegan Eggs….after all, how can you write a review without trying the product?
ELEVATING PURDYS: The campaign generated 23 MIL impressions, including 45 pieces of earned coverage, digital and print, in publications such as Canadian Living, Canadian Home Trends Magazine, Daily Hive Vancouver, and National Post. Web traffic and sales were solid.