Didn’t Meet Santa But Got The Salt!
It took a trip to the North Pole to gather dustings of magical sea salt – the special ingredient found in Purdys limited edition, North Pole Salted Caramels.
To launch the new chocolates, ELEVATOR designed a media relations campaign and messaging strategy that included a virtual press preview for 24 key food/beverage and lifestyle media contacts across Canada. Needless to say, the chocs made MEGA news and it was Happy Ho-Ho-Ho-lidays for all!
The campaign generated over 100 MIL impressions across print and digital publications in: Calgary Sun, Calgary Herald, Toronto Sun, Vancouver Sun, Vancouver Magazine and The Food Network.