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Recently the ELEVATOR team was tasked with helping Aquilini Brands launch their new vodka soda line, Boldr Hard Soda, across Western Canada. Part of this mandate was to organize an organic influencer campaign with key influencers in Western Canada in the beverage and lifestyle space to share the news of the launch. We knew that …

THE ULTIMATE UNBOXING EXPERIENCE STARTS WITH KNOWING THE BRAND AND YOUR AUDIENCES Read More »

As we’ve been navigating this increasingly digital world for the past months, many brands and businesses have had to rethink their experiential marketing campaigns. If you’re like me, you love being able to gather in a room full of people to learn, connect and really, use my senses. I love the thought that goes into choosing venues, decor …

HOSTING EVENTS DURING A PANDEMIC Read More »

Yes, it’s finally that time of year that many people are looking forward to; the Christmas season has officially launched! After such a challenging year, I think we all really need a good shot of love. And what could be better than giving the gift (to yourself or those on your shopping list) of carefully chosen items …

ELEVATOR’S 2020 HOLIDAY GIFT GUIDE Read More »

Without a doubt, 2020 has been a year like no other (which I know you’ve heard many times). We’ve all had to make changes to our daily routines, including the way we work, socialize, etc. Over the past few months, the team at ELEVATOR has been hustling, doing what we do best: messaging. With unexpected …

ELEVATOR REWIND: HERE’S WHAT YOU’VE MISSED Read More »

Photo credits: Tweed and Mark Burstyn Cannabis.​ It was just over 2 years ago that we landed a freshly inked contract to support the first-ever nation-wide launch of recreational cannabis for the world’s largest producer, ​Canopy Growth Corporation​. It was a brand new consumer sector and we were starting from PR scratch. Reflecting on best …

CANNABIS. CANNABUST? CANNABEST IS YET TO COME! PR TO PAVE THE WAY. Read More »

The temperature is dropping, the air is slowly changing from fall to winter, but it’s time for the ovens in our kitchen to start heating up once again. During the height of quarantine, many of us took a step back into the kitchen (or for some of us, perhaps the first step into the kitchen) …

BEHIND THE BLOGGER – A LOOK INTO THE SWEET WORLD OF FOOD BLOGGING Read More »

In the last 12 months takeout and delivery grew by 50% and more than 2 million Canadians who used to eat at restaurants are now eating at home. Last month some of us attended Restaurants Canada’s conference “Feeding the Recovery.” We learned that for now, an estimated 85% of restaurant meals will continue to be …

REDEFINING THE TAKEOUT EXPERIENCE Read More »

Over the past few weeks, we’ve witnessed crisis communication management from all the economic entities across the world. From your regular grocery store to your internet provider, from your dentist to the local food bank: there is someone thinking quickly and strategically about the next steps. There’s a manager, a communications department or a PR …

SOCIAL MEDIA ETIQUETTE DURING A PANDEMIC Read More »

I want you to close your eyes and think about your hometown, or your local community. Now think about some of the most popular areas there. Are there any small businesses? The answer is very likely yes. Now imagine those businesses all closed down, how would this affect the local economy? How would it affect …

YOUR FULL GUIDE TO SHOPPING LOCAL Read More »