What are aesthetics? The definition of aesthetics is a set of principles underlying and guiding the work of a particular artist or artistic movement, a particular taste for or approach to what is pleasing to the senses and especially sight. The rise of “aesthetic culture” on social media first made an appearance around the mid-2010s …
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Maybe you thought your mom wrote this title or it was clickbait to get you here, but if that was the case you’d be very, very wrong. As a somewhat cool, twenty-something year old woman, I’ve exhausted every possible platform that even somewhat touches upon digital storytelling – and I have different thoughts on all …
Does anyone else cringe at the expression “living the dream”? This time of the year always has me reflecting on life. What I accomplished, what I want to change, my happiness check-in, where I want to be next year and beyond. I’ve been thinking alot about “living the life” and the positive influence I was …
McClelland Premium Imports McClelland Premium Imports (MPI) was founded in 2003 with the mission of bringing Europe’s finest, most authentic beers to Canada. The president and resident Beer Knight, Guy McClelland, has built a collection of premium craft beers from European countries steeped in brewing tradition. What is Oktoberfest? More than 200 years ago, Oktoberfest …
Celebrating Oktoberfest With McClelland Premium Imports Read More »
It’s the next evolution of the internet, a vision built around decentralized technologies and virtual worlds, with an economy projected to be worth $13 trillion by 2023. The Metaverse. But, what is the Metaverse? Today, the Metaverse is a virtual world where users live, work, shop and interact with others – all from the comfort …
In a Q&A interview, Elevator’s Graphic Designer and Photographer, Victoria Moreno shared details of the AI workshop designed by HXOUSE in collaboration with Open AI and Strangeloops Studios that she recently participated in. What is your personal experience using AI?I recently participated in an innovative 2 day AI workshop designed by HXOUSE in collaboration with …
The Future of AI Art: Takeaways from the HXOUSE Neural Artworks AI workshop Read More »
So it turns out that the gemstone symbolic for twenty-one years is Iolite. Perfect, it’s purple. I really like the colour, and I am crazy for the late Prince. I love running ELEVATOR and have dedicated the ‘anniversary edition’ blog to sharing the importance of a recent discovery (of mine), the power of Iolite, and …
“Organization is key to any successful social media strategy” said literally everyone who has worked in the industry ever. So, what’s the key that unlocks that organization? According to our social media experts here at ELEVATOR, the answer is simple: a content calendar. I know, that seems like the obvious answer since calendars help you …
ELEVATOR’S 2022 TRIP Like many other companies, we’ve had to reimagine our work model and what the future of office work looks like. At ELEVATOR, we’re embracing a remote-first work model, and reserving future on-site team meetings exclusively for collaboration and team-building. Whilst remote-work offers an abundance of benefits for both companies and teams, it …
Earth Month and more specifically, Earth Day, is often a time of reflection. It’s a time for consumers to review their day-to-day habits and values and for companies to review their current standards and procedures. Companies and brands have the responsibility to ensure that their operations are running with sustainable programs in place while addressing …
