ELEVATOR’S 2022 TRIP Like many other companies, we’ve had to reimagine our work model and what the future of office work looks like. At ELEVATOR, we’re embracing a remote-first work model, and reserving future on-site team meetings exclusively for collaboration and team-building. Whilst remote-work offers an abundance of benefits for both companies and teams, it …
Earth Month and more specifically, Earth Day, is often a time of reflection. It’s a time for consumers to review their day-to-day habits and values and for companies to review their current standards and procedures. Companies and brands have the responsibility to ensure that their operations are running with sustainable programs in place while addressing …
Q: Who was ELEVATOR’s first client and how did the opportunity present itself? A: I landed my first major client one month after incorporating and it was Mark’s (formerly Mark’s Work Wearhouse). The company remained a client that grew as a corporation, requiring many more services from us for almost nine years. The business was …
ELEVATOR Turns 20: A Glimpse Into the Past With President and Founder, Melanie Rego Read More »
In our continuing pursuit to find the best channel to transmit our client’s messages, we have always loved exploring the power of imagery through graphic design and photography. Both of these are crafts where professionals create visual content to communicate messages, so it’s no surprise that ELEVATOR wants to hone in on this craft. Introducing …
INTERVIEW WITH VICTORIA MORENO, GRAPHIC DESIGNER AND PHOTOGRAPHER Read More »
I feel compelled to share how much I embrace Bell (not normal for me, sorry Bell), in all it’s blue glory. Bell Let’s Talk is probably one of the best executed messaging campaigns I’ve witnessed in Canada. To my PR peers and everyone else involved, hats off. I’m envious that you’ve had the privilege to …
How often do you sit back and think about where your household waste ends up? As humans, over our lifetime, we accumulate so much stuff, without thinking about the item’s final destination, may that be tomorrow or years down the road. Every year, Canadians alone throw away 3 million tonnes of plastic waste, only 9% of …
Within a week our lives have shifted. A pandemic has hit the world. Schools, public spaces, restaurants, stores are closing down globally…Now is the time for all of us to be helpful, useful, informative and most importantly caring to one another. Marketers and communicators are crucial to getting messaging across as well as keeping brands …
KEEP YOUR BRANDS HEALTHY: HOW TO NAVIGATE MESSAGING THROUGH TRYING TIMES Read More »
Brands are humans – or animals too. They make noise and they can be disruptive.Brands communicate with the world and they do it with their voice – and it doesn’t sound like Amazon’s Alexa. Brand voices are difficult to establish and harder to perfect. Here’s what I’ve learned in the five years I’ve been perfecting …
“Strength” has always been one of those words that transcended a dictionary meaning. We can assign it the quintessential meaning of “able to move heavy objects” or it can have a more philosophical meaning like “the ability withstand adulthood” (that’s my personal definition). Strength is a word used to describe a long tenure of things …
At a time when COVID-19 is changing what it means to have a family day, many parents are finding themselves in a similar situation – trying to keep their children safe, educated and entertained. With schools across the country closed indefinitely and physical distancing in order, families are facing the immense challenge of redefining their …
