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Embracing the Benefits of Summer Fridays: Enhancing Company Culture and Employee Well-being

As the warm embrace of summer approaches, many companies are embracing a beloved tradition: Summer Fridays. These are more than just a seasonal perk;they are a strategic tool for enhancing company culture, promoting work-life balance, and fostering employee well-being. Let’s dive into why Summer Fridays are not just a nice-to-have but a strategic investment in …

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A Mindful Guide to Practising Authentic Self-Love

It seems the dialogue around self-love is more prevalent than ever in our digital, interconnected world. Positive self-esteem marketing and public relations campaigns geared toward instilling a sense of confidence in consumers have emerged and contributed greatly to a new self-compassion narrative.  During a time when social media pulls at our heartstrings, mindsets around self-love …

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The Rise of Online Aesthetic Culture and Social Trends

What are aesthetics? The definition of aesthetics is a set of principles underlying and guiding the work of a particular artist or artistic movement, a particular taste for or approach to what is pleasing to the senses and especially sight. The rise of “aesthetic culture” on social media first made an appearance around the mid-2010s …

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Celebrating Oktoberfest With McClelland Premium Imports

McClelland Premium Imports McClelland Premium Imports (MPI) was founded in 2003 with the mission of bringing Europe’s finest, most authentic beers to Canada. The president and resident Beer Knight, Guy McClelland, has built a collection of premium craft beers from European countries steeped in brewing tradition. What is Oktoberfest? More than 200 years ago, Oktoberfest …

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The Future of AI Art: Takeaways from the HXOUSE Neural Artworks AI workshop

In a Q&A interview, Elevator’s Graphic Designer and Photographer, Victoria Moreno shared details of the AI workshop designed by HXOUSE in collaboration with Open AI and Strangeloops Studios that she recently participated in. What is your personal experience using AI?I recently participated in an innovative 2 day AI workshop designed by HXOUSE in collaboration with …

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NON-BASIC BENEFITS OF USING A CONTENT CALENDAR

“Organization is key to any successful social media strategy” said literally everyone who has worked in the industry ever. So, what’s the key that unlocks that organization? According to our social media experts here at ELEVATOR, the answer is simple: a content calendar. I know, that seems like the obvious answer since calendars help you …

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