Summer of 2022 was an epic moment for Chatters, making waves at music festivals that were back in a big way after a couple of pretty quiet years. Chatters Style Happy Van, a salon on wheels, hit the road on tour with a goal of delivering as many Style Happy Hair Days as possible along the way.
ELEVATOR sealed the deal with some of Canada’s most popular festivals including Boots and Hearts, Bluesfest, Big Valley Jamboree and Country Thunder Alberta. It was a natural fit as the experience was all about looking good and feeling great vis-a-vis a salon pop-up. Chatters’ stylists provided fun services like free braids, waves, hair touch ups and product samples from Design Me Hair and Hot Tools. Attendees were all set to rock-it-out in style!
ELEVATING CHATTERS: We developed an influencer strategy, commissioning 8 Influencers in the festival cities to create engaging and on-brand content, spreading the word about the brand’s appearance and creating a call-to-action: “come get style happy with Chatters.” The compelling content generated over 100,000 video plays and 6,000 engagements. Pretty good, right?