How often do you sit back and think about where your household waste ends up? As humans, over our lifetime, we accumulate so much stuff, without thinking about the item’s final destination, may that be tomorrow or years down the road. Every year, Canadians alone throw away 3 million tonnes of plastic waste, only 9% of …
Within a week our lives have shifted. A pandemic has hit the world. Schools, public spaces, restaurants, stores are closing down globally…Now is the time for all of us to be helpful, useful, informative and most importantly caring to one another. Marketers and communicators are crucial to getting messaging across as well as keeping brands …
KEEP YOUR BRANDS HEALTHY: HOW TO NAVIGATE MESSAGING THROUGH TRYING TIMES Read More »
Brands are humans – or animals too. They make noise and they can be disruptive.Brands communicate with the world and they do it with their voice – and it doesn’t sound like Amazon’s Alexa. Brand voices are difficult to establish and harder to perfect. Here’s what I’ve learned in the five years I’ve been perfecting …
“Strength” has always been one of those words that transcended a dictionary meaning. We can assign it the quintessential meaning of “able to move heavy objects” or it can have a more philosophical meaning like “the ability withstand adulthood” (that’s my personal definition). Strength is a word used to describe a long tenure of things …
At a time when COVID-19 is changing what it means to have a family day, many parents are finding themselves in a similar situation – trying to keep their children safe, educated and entertained. With schools across the country closed indefinitely and physical distancing in order, families are facing the immense challenge of redefining their …
Recently the ELEVATOR team was tasked with helping Aquilini Brands launch their new vodka soda line, Boldr Hard Soda, across Western Canada. Part of this mandate was to organize an organic influencer campaign with key influencers in Western Canada in the beverage and lifestyle space to share the news of the launch. We knew that …
THE ULTIMATE UNBOXING EXPERIENCE STARTS WITH KNOWING THE BRAND AND YOUR AUDIENCES Read More »
As we’ve been navigating this increasingly digital world for the past months, many brands and businesses have had to rethink their experiential marketing campaigns. If you’re like me, you love being able to gather in a room full of people to learn, connect and really, use my senses. I love the thought that goes into choosing venues, decor …
Yes, it’s finally that time of year that many people are looking forward to; the Christmas season has officially launched! After such a challenging year, I think we all really need a good shot of love. And what could be better than giving the gift (to yourself or those on your shopping list) of carefully chosen items …
Without a doubt, 2020 has been a year like no other (which I know you’ve heard many times). We’ve all had to make changes to our daily routines, including the way we work, socialize, etc. Over the past few months, the team at ELEVATOR has been hustling, doing what we do best: messaging. With unexpected …
I never imagined starting a job from the comfort of my own home. The “new normal” hit me on my first day as an Account Coordinator at ELEVATOR, when I was getting ready in the morning with first-day jitters in full effect. I started my long commute to work, which was just the mere length …
5 TIPS FOR STARTING A NEW JOB DIGITALLY DURING COVID-19 Read More »
