Trust Your Gut With Genestra Brands
When it comes to health, Genestra is the leader of exceptional quality, consistency and reliability in the wellness space. In the spirit of IBS Awareness Month, ELEVATOR rolled out a GutCheck campaign to amplify the conversation around different topics related to gut health, tying it back to Genestra’s HMF Probiotics line.
With a goal of bringing awareness to gut health, ELEVATOR coordinated a video series with credible influencers in the wellness space. The video series was amplified with a media buy and promoted on owned social channels, driving back to a campaign-specific microsite.
To make noise around the GutCheck campaign, ELEVATOR distributed a national press release announcing the educational video series and its content surrounding probiotics and its HMF Probiotics line. The press release garnered over 100 pieces of coverage and a reach of almost half a billion after being featured in top-tier media outlets.