ELEVATOR won an RFP to become Consumer Connection AOR for Fireball (HQ in New Orleans). Our mandate was to build, launch and run Fireball’s Canadian bilingual channels, and create in-person experiences to savour the flavour and #spreadtheword. We built an active community that personified the #IgniteTheNite vibe– Fireball Canada became the fastest growing Canadian alcohol brand on Instagram, and subsidiaries around the world wanted in on the content we created.
From coast-to-coast we were there, creating #fireballfriday moments for target consumers to connect with the dragon. We paired classic Canadian eats with Fireball shots –poutine, East Coast seafood, pancakes and syrup, etc, etc to make culturally relevant content! We had Fireball sampled and served up at many a music festival and concert series, and, we capitalized on iconic Canadian moments (i.e. icy cold winters) introducing the concept of enjoying an ice-cold, fiery shot stored in a cooler made out of snow….c-c-c-c can you get any [Canadian] cooler than that?
ELEVATING FIREBALL: Our kick-ass content strategy and proactive community management, coupled with off-the-wall, crazy collabs with influencers led to an online community of over 12,500 fans and followers at lightning speed.