Photo credits: Tweed and Mark Burstyn Cannabis. It was just over 2 years ago that we landed a freshly inked contract to support the first-ever nation-wide launch of recreational cannabis for the world’s largest producer, Canopy Growth Corporation. It was a brand new consumer sector and we were starting from PR scratch. Reflecting on best …
CANNABIS. CANNABUST? CANNABEST IS YET TO COME! PR TO PAVE THE WAY. Read More »
The temperature is dropping, the air is slowly changing from fall to winter, but it’s time for the ovens in our kitchen to start heating up once again. During the height of quarantine, many of us took a step back into the kitchen (or for some of us, perhaps the first step into the kitchen) …
BEHIND THE BLOGGER – A LOOK INTO THE SWEET WORLD OF FOOD BLOGGING Read More »
In the last 12 months takeout and delivery grew by 50% and more than 2 million Canadians who used to eat at restaurants are now eating at home. Last month some of us attended Restaurants Canada’s conference “Feeding the Recovery.” We learned that for now, an estimated 85% of restaurant meals will continue to be …
Over the past few weeks, we’ve witnessed crisis communication management from all the economic entities across the world. From your regular grocery store to your internet provider, from your dentist to the local food bank: there is someone thinking quickly and strategically about the next steps. There’s a manager, a communications department or a PR …
I want you to close your eyes and think about your hometown, or your local community. Now think about some of the most popular areas there. Are there any small businesses? The answer is very likely yes. Now imagine those businesses all closed down, how would this affect the local economy? How would it affect …
