It seems the dialogue around self-love is more prevalent than ever in our digital, interconnected world. Positive self-esteem marketing and public relations campaigns geared toward instilling a sense of confidence in consumers have emerged and contributed greatly to a new self-compassion narrative. During a time when social media pulls at our heartstrings, mindsets around self-love …
A Mindful Guide to Practising Authentic Self-Love Read More »
McClelland Premium Imports McClelland Premium Imports (MPI) was founded in 2003 with the mission of bringing Europe’s finest, most authentic beers to Canada. The president and resident Beer Knight, Guy McClelland, has built a collection of premium craft beers from European countries steeped in brewing tradition. What is Oktoberfest? More than 200 years ago, Oktoberfest …
Celebrating Oktoberfest With McClelland Premium Imports Read More »
It’s the next evolution of the internet, a vision built around decentralized technologies and virtual worlds, with an economy projected to be worth $13 trillion by 2023. The Metaverse. But, what is the Metaverse? Today, the Metaverse is a virtual world where users live, work, shop and interact with others – all from the comfort …
So it turns out that the gemstone symbolic for twenty-one years is Iolite. Perfect, it’s purple. I really like the colour, and I am crazy for the late Prince. I love running ELEVATOR and have dedicated the ‘anniversary edition’ blog to sharing the importance of a recent discovery (of mine), the power of Iolite, and …
“Organization is key to any successful social media strategy” said literally everyone who has worked in the industry ever. So, what’s the key that unlocks that organization? According to our social media experts here at ELEVATOR, the answer is simple: a content calendar. I know, that seems like the obvious answer since calendars help you …
ELEVATOR’S 2022 TRIP Like many other companies, we’ve had to reimagine our work model and what the future of office work looks like. At ELEVATOR, we’re embracing a remote-first work model, and reserving future on-site team meetings exclusively for collaboration and team-building. Whilst remote-work offers an abundance of benefits for both companies and teams, it …
Earth Month and more specifically, Earth Day, is often a time of reflection. It’s a time for consumers to review their day-to-day habits and values and for companies to review their current standards and procedures. Companies and brands have the responsibility to ensure that their operations are running with sustainable programs in place while addressing …
Q: Who was ELEVATOR’s first client and how did the opportunity present itself? A: I landed my first major client one month after incorporating and it was Mark’s (formerly Mark’s Work Wearhouse). The company remained a client that grew as a corporation, requiring many more services from us for almost nine years. The business was …
ELEVATOR Turns 20: A Glimpse Into the Past With President and Founder, Melanie Rego Read More »
In our continuing pursuit to find the best channel to transmit our client’s messages, we have always loved exploring the power of imagery through graphic design and photography. Both of these are crafts where professionals create visual content to communicate messages, so it’s no surprise that ELEVATOR wants to hone in on this craft. Introducing …
INTERVIEW WITH VICTORIA MORENO, GRAPHIC DESIGNER AND PHOTOGRAPHER Read More »
I feel compelled to share how much I embrace Bell (not normal for me, sorry Bell), in all it’s blue glory. Bell Let’s Talk is probably one of the best executed messaging campaigns I’ve witnessed in Canada. To my PR peers and everyone else involved, hats off. I’m envious that you’ve had the privilege to …
