To amp up brand awareness for Liberty Clothing, a Canadian based slow fashion brand with a focus on sustainability, ELEVATOR was mandated to execute media relations, press release execution, in-kind influencer coordination, social media calendar/content development, and digital/social media ads.
During our partnership, ELEVATOR was able to attract 300 new followers to Liberty Clothing’s Facebook and Instagram channels combined and as a result, we saw nearly 400,000 impressions on in-house created content.
To generate awareness among Canadian based content creators and media, ELEVATOR organized an IG Live, with a focus on patchworking. Those attending were sent a kit of Liberty Clothing items, patches and sewing materials to completely customize their pieces. During the IG Live, guests learned about the brand’s passion for sustainability, background as a summer camp clothing provider, plans for future expansion and of course, how to sew on patches. Later in the program, ELEVATOR organized a second IG Live with a summer themed focus: tie dying. Combined, we saw over 60 pieces of social media content with a reach of almost 2 million, and over 60 tags driving to @libertyclothing.
To spread the word amongst the business community, ELEVATOR coordinated a press release across the Canadian media wire. Results were strong with over 110 pickups with a reach of 26 million. Earned media coverage was seen in Style Democracy, Strategy Online and Impact Magazine.
With a goal of driving traffic and sales on libertyclothing.com, ELEVATOR executed a Google Ads strategy, which resulted in a 78% increase in daily traffic on the first day alone. Additionally, there was a 217% increase in new users and 174% increase in revenue during our three month program, in comparison to the previous three months.