ENHANCE YOUR BUSINESS.
ELEVATE YOUR BRAND.
rise above the competition
What is a PR Agency?
“If I was down to my last dollar, I’d spend it on Public Relations.”
- Bill Gates
PR agencies work hand in hand with businesses to champion their publicity and marketing goals.
They kickstart their process by pinpointing a brand’s target audience and then skillfully creating content that deeply resonates with them. PR agencies, staffed with a seasoned team of marketing, communication, and social media experts, have one central mission: to nurture the bond between a company and its customers, cultivating brand recognition, and ultimately, driving sales and investments.
the elevator blueprint
1
ANALYZE THE LANDSCAPE
We start by assessing your current position, challenges, audiences, stakeholders, and competition, pinpointing opportunities to craft your unique story.
2
BUILD A CUSTOM STRATEGY
Together, we define your purpose, differentiation, and value proposition. We then devise smart strategies tailored to the right channels.
3
EXECUTE EXECUTE, AND ADAPT AS NECESSARY
We stay agile, evolving your narrative and strategy as your needs change.
4
CONDUCT PROGRESS REPORTS
We report on our progress/ROI with custom measurement models.
how we can help
Create a PR strategy
Provide spokesperson media training
Help with investor presentation prep
Develop brand-specific key messaging
Issue discounted rates for Platform Calgary partners
Manage issues,
big and small
Build content calendars
Develop and review media materials
And so much more!
Melanie Rego, President
Melanie Rego founded Elevator Communications Inc ELEVATOR in 2001.
Her bilingual agency operates nationally and often extends to the US, executing core NEXT LEVEL PR services where PR is the foundation and expanded services are layered on to accomplish fully integrated communications. Over the years the agency has won several industry awards.
With passion and purpose Melanie encourages unconventionality in her agency, spending lots of time thinking about her clients’ business challenges, and encouraging her brilliant team to push boundaries and design strategies that encourage clients to take risks and have some fun when it comes to unconventional PR thinking (and doing!).
Melanie holds an MA from Cambridge University and resides mainly in Toronto with her teen-aged daughter and two cats. She’s obsessed with Calgary, and its emerging tech community. She now spends a week a month there after securing a role for ELEVATOR as PR PIllar Partner at Platform Calgary – home of tech start-ups.