Case Study

We Make the Chocolate You Make the Memories

Elevated

  • National Earned Media Campaign
  • Unique Unboxing Experience
  • Influencer Campaign

ELEVATOR conducted a Holiday campaign that was all about generating brand awareness while providing new reasons for Canadians to chocolate shop Purdys for the Holidays. From coast-to-coast, media, influencers and bloggers were surprised with delicious Holiday deliveries that got them talking about creating special family memories with Purdys this Holiday season. We turned mailers into mentions with over 64 million national media impressions and 32 million social media impressions. Purdys also appeared on key national morning shows and online magazines, generating mass awareness and reinforcing loyalty in the brand’s key markets, with a focus on Ontario.