It was a cold day in Brandon, Manitoba, but that didn’t stop the local hype around the city’s first legal cannabis store. ELEVATOR media friends flocked to the opening, taking part in private experiential tours with ‘Tweedtenders’ and capturing the buzz around the day. Brandon took over the Manitoba media circuit with pictures and interviews flooding social media, radio, television and local print. Talk about a ‘hit’! #tweedtakesbrandon PS: We’ve now opened Tweed stores across Canada including Regina, Meadow Lake, Portage la Prairie, Happy Valley/Goose Bay and more
Case Study
Tweed Takeover!
Elevated
- Ultra-Local Media Targeting
- Channel Dominance
- Experiential Store-Opening Initiatives