Case Study

The 6ix Takeover

Elevated

  • Ultra-local Media Targeting
  • Content Creation
  • Influencer Campaign

With existing mega-brand awareness in Western Canada, Purdys was looking to increase awareness among millenials in Ontario. Piggybacking off of the high Toronto was on following the Raptors championship, ELEVATOR crafted messaging to introduce a geo-targeted #My6ix campaign. We worked with local Toronto bloggers and influencers to take over social media and celebrate the many flavours ofToronto – generating over 4 million social media impressions! We weren’t kidding when we said it was a takeover. #we’lltakeit