Small, But Mighty: Amplifying Genestra Brands® Baby Line
To reintroduce Genestra Brands® HMF Probiotics baby line of products, the ELEVATOR team developed a media relations strategy that included a customized press release highlighting Genestra Brands® Baby Line which was distributed over the Business Wire, targeting consumer lifestyle, healthcare and traditional business media.
The goal was to establish the HMF Probiotic Baby Collection as a product line that promotes your little one’s health from the start, spotlighting the unique product formulations that support the healthcare of babies and toddlers in their developmental stage.
Overall, the press release garnered 122 media outlet pickups and a potential reach of 108.9 million, marking the campaign a huge success. The HMF Probiotic Baby Collection was found in Canada’s major media outlets including Financial Post, Vancouver Sun, Toronto Sun, National Post and Morning Star.