With the cosmetic medicine industry rapidly growing, Preventous Cosmetic Medicine and Founder/Medical Director, Dr.Rohan Bissoondath, wanted to make a mark on the Canadian and Calgary cosmetic medicine industry. ELEVATOR was tasked to come up with and execute a public relations strategy that would create clout and authority for Preventous and Dr.Rohan; educate the population on the cosmetic medicine industry; and showcase the “Preventous Difference,” by leveraging their medical pedigree and unmatched standard of client service, experience and care.
ELEVATOR put together a multi-faceted strategy that combined media relations, Influencer campaigns, and looked for opportunities where we could establish Dr. Rohan as a credible industry authority/spokesperson. Overall, these efforts have gained Preventous and Dr. Rohan a total of 64,987,131 impressions across 375 pieces of broadcast, print, digital and social media coverage, over the span of 9 months.