Case Study

Lets CHAT hair trends!

Elevated

  • Press Release Execution
  • Media Relations

The spotlight was on 2020 hair trends at the Chatters 11th annual Symposium in Red Deer, Alberta. Over hundreds of hairstylists and top global hair brands gathered together to take a look at the latest hair implements and products. As leaders in the Canadian hair care industry, Chatters hosted the 3 day event with a goal to educate, inspire and recognize achievements made in the industry. To elevate the buzz around the Symposium, ELEVATOR executed traditional media relations and issued a press release that resulted in 240 pieces of coverage with over 15.2 million impressions.