Easter’s Most Wanted with Purdys

Despite facing a global pandemic, the Easter bunny (known for being quick on its feet) managed to visit Canadians, gifting them with Purdys chocolates to celebrate Easter – Don’t worry, he followed physical distancing rules! ELEVATOR surprised key lifestyle media, influencer and blogger contacts with some sweet mailers for their family scavenger hunts. In the midst of a global pandemic, ELEVATOR secured over 36 million national media impressions and 13 million social media impressions. Purdys was featured in national digital magazines, sharing the story of the Easter collection, generating buzz and brand awareness in the brand’s key markets.