With so many vitamin and supplement products on the market, it’s important for a brand to stand out, especially on social media! To bring even more sparkle to the holiday season, ELEVATOR produced a very special contest series on the social media platforms of its client Genestra Brands, the #1 professional-grade nutritional supplements recommended brand in Canada for over 30 years.
ELEVATOR created ‘25 Days of Social Media Giveaways’ to delight Genestra Brands’ loyal audience as well as reach out to new potential consumers. To do so, the agency created festive and holiday-like content, highlighting a new product or product bundle to be won every day. For each giveaway, we posted an Instagram carousel using two photos. The first, a photograph of a door adorned with holiday decorations. Users then had to swipe right to see the photo featuring the prize to be won, creating a sense of surprise and excitement each day…a tad like an advent calendar! Additionally, ELEVATOR partnered with key influencers to enhance the visibility of these giveaways.
The 25 Days Of Giveaways generated more than 36,808 impressions, 5,545 engagements and almost 300 new followers on Genestra Brands’ Twitter, Facebook and Instagram accounts. The gain of the audience increased by 150% in comparison to the previous month and engagements soared over 220%.