In 2021, ELEVATOR was mandated to develop a 360° marketing plan for Nestle Health Science brand, Garden of Life Canada. With the goal of establishing a refreshed consumer-facing brand message, ELEVATOR implemented a blueprint strategy utilizing awareness research from Leger, one of Canada’s largest market research and analytics companies. From this analysis, ELEVATOR developed a channel messaging strategy culminating in the newly launched, ‘Tend your Garden’ campaign.
As National PR and Social Media Agency of Record for Garden of Life Canada, ELEVATOR is executing the ‘Tend your Garden’ messaging campaign via six marketing channels including social media, influencer relations, public relations, social and digital ad buy, e-mail and newsletter marketing as well as creative services.
Since June 2021, the campaign has resulted in 41,716,850 media impressions and the campaign anthem has garnered 3.91 million views.