Experiencing Bonne Maman with French Tradition

Using the French tradition of ‘La Chandeleur’ as inspiration, ELEVATOR was hired by Bonne Maman to execute intimate “try and taste” brand experiences featuring their new line, INTENSE, in new and unexpected ways. With the aim to create brand momentum in Western Canada, ELEVATOR executed two events for key target market media and influencers in Vancouver – and they loved it. Guests were treated to custom canapes, crepes and cocktails all infused with Bonne Maman jam and spread flavours. The program hosted 45 key media and influencers and generated over 2.4 million social impressions and 125 pieces of coverage through digital, traditional and social media.