To celebrate 30 years of amazing clients, talented employees and great hair days, Chatters hosted a number of exciting events throughout September and October, all revolving around iconic hairstyles from the past 30 years. ELEVATOR’s scope of work included event coordination, earned media relations, press release coordination and paid/earned influencer marketing.
The show stopper was an innovative hair museum, held at Toronto’s Stackt Market, highlighting looks from the 1990’s to early 2000’s. The museum featured a gallery wall, gifting suite, yard games and cozy fires, and a photobooth with a retro salon set-up. ELEVATOR was mandated to secure a guest list of lifestyle and beauty focused media and content creators across the GTA to join in on the fun, whether they were familiar with the brand or newcomers. As a result, we saw over 100 attendees and more than 400 pieces of social media coverage with a reach of 11,653,169.
In addition to the guest list, ELEVATOR coordinated with a roster of 6 paid content creators to each showcase an iconic hairstyle from the past 30 years, such as Butterfly Clips from 1991 or Half-Up, Half-Down from 2012. Paid content received over 46,000 engagements and 60 sticker taps driving to @chattershairsalon.
We wanted to ensure those based outside of the GTA were part of the celebration too, so ELEVATOR coordinated the production of “time capsule” themed product mailers to lifestyle and beauty focused media and content creators across Canada. This time activated mailer opened to reveal an assortment of products needed to create Chatters’ favourite looks from the past. Social media content as a result of the time capsule saw a reach of over 7 million.
To summarize the exciting events that took place to celebrate 30 years of Style Happy Hair Days, ELEVATOR executed a press release over the Canadian media wire, which saw pick up from the National Post, Financial Post, The Province and 98 additional outlets for a reach over 40 million.