Case Study

Amplifying TRAVELSAVERS Canada: First-Class Media Coverage

Elevated

  • Trade Media Relations

Amplifying TRAVELSAVERS Canada: First-Class Media Coverage

To launch TRAVELSAVERS Canada and introduce key players, ELEVATOR secured extensive media coverage for the travel consortium over the past year. 

Coverage featured Jane Clementino, SVP and General Manager of TRAVELSAVERS Canada, including a TravelPulse “Women in Travel” spotlight as well as a Pink Couch interview with Open Jaw. Further, ELEVATOR created widespread conversation around various initiatives, including TRAVELSAVERS Canada’s partnership with nonprofit Trees4Travel and the consortium’s Canada-wide event series, Dine & Discover. 

In 2023 alone, ELEVATOR secured 101 media pickups with a reach of 2.5 million. Primed with a stronger presence in the travel media landscape, exciting things lay ahead as TRAVELSAVERS Canada continues to make bold moves in 2024.