A Tale of Retail Therapy

How do you a tell story that’s been told four times over? When UB opened in Laval we re-wrote the chapter, making the 5th Quebec store opening exciting and new! It was all about rounding up the right influencers who jump started a conversation seeded by our talented messaging team. Sales targets were met, and millions of earned media and social media impressions secured keeping the momentum going well beyond opening night. #cha-ching