A Snuggle-Worthy Story

With a tagline like “right at home” it was only natural to consider those who may not have one. People (and last year, pets) in community shelters received new blankets, a holiday campaign rolled-out annually for seven years. This gesture of comfort warmed the hearts of those in need, UB employees, and loyal customers from coast-to-coast garnering millions of earned media impressions annually. #heartwarming