A seven year partnership elevated Sabra hummus to a first-place position in markets from coast-to-coast. Dips became spreads. Spreads became key ingredients in entrées for oh so healthy to oh-h-h so-o-o good (deep fried deelish, etc, etc). The winning combination of strong storytelling, events, social media management, crisis communications (not fun, but we got through it with flying colours) and influencer campaigns worked like a dream and the rest is history. #Lucky7
Case Study
DIPPIN’ OUT ON HUMMUS!
