Case Study

Cheers to Great Canadian Beer!

Elevated

  • Direct to target consumer
  • Social media takeover
  • Earned media campaign

Started a #NEWTRADITION in Ontario and British Columbia by adding more fizz to one of Big Rock’s 30-year traditions, Traditional Ale. Can’t forget the millennial customers we met chanting “Big Rock, Big Rock!” as we delighted more than 1200 new customers with our Big Rock Beer O’clock beer cart takeovers.