We showcased this classic Canadian lager throughout the year. Sometimes with regional chefs cooking with it, other times PRing a branded bus travelling North America sharing stories of local artisans and beer…but more often than not just offering up cold ones to the right people (influencers) at the right time (beer o’clock) to enjoy. #BRINGIT
Case Study
Canadiana at its best – since 1867!
Elevated
- Seasonal earned media campaigns
- North American Publicity of Direct-to-Consumer Campaign