Case Study

…and Then There Were Four

Elevated

  • National Earned Media Campaign
  • Unique Unboxing Experience
  • Influencer Campaign

We have milk, dark and white chocolate… Now there’s ruby! ELEVATOR was tasked with introducing Purdys take on the ruby cacao bean which launched on International Chocolate Day. The challenge? Pitching chocolate that isn’t technically chocolate… But it’s sort of chocolate! The results came back and they were great! Over 8 million media impressions – total market saturation perfectly orchestrated to time with International Chocolate Day…our Purdys appeared on prime TV morning shows from coast-to-coast sharing the story of new ​ ruby​ …#nomnom