Elevator I feel compelled to share how much I embrace Bell (not normal for me, sorry Bell), in all it’s blue glory. Bell Let’s Talk is probably one of the best executed messaging campaigns I’ve witnessed in Canada. To my PR peers and everyone else involved, hats off. I’m envious that you’ve had the privilege to be part of such a powerful initiative. Stats published in the Globe and Mail show a significant increase in awareness of mental health (86% of us are more aware).
On January 29, 2020 Bell generated over 154 million interactions and raised over $7.5 million dollars, and more than $108 million throughout the campaign’s 10-year history. The kind of conversations and positive support this campaign generates help educate, and, this is how we can change perception; by providing the facts through meaningful messaging and sharing through the best channels to reach their audiences.
Heartfelt thanks for connecting so many Canadians together on a whole other level than your typical day-to-day telecom services. In this instance, “blue” (as in Bell’s corporate colour vs. feeling blue, Blue Monday etc) has never been more positive. It put a smile on my face and made me happy. Congratulations Bell Canada!
This is just such an incredible rush! At ELEVATOR our 2020 passion project and mission is to help our clients develop long-term, meaningful PR messaging campaigns in a manner that makes sense to their respective businesses, core values, and overall growth strategies. The end goal is success – and – a higher level of satisfaction knowing that we are leveraging corporate clout to support the greater good of our communities and country at large.
This is the kind of work that reminds us of the power of PR and makes us really proud of the positive impact our industry has on businesses we serve to promote and protect every day.
Sounds like something on your list of objectives for 2020? Let’s talk.